Web Portals

Web Portals are the big thing on the Internet. There are portals for everything from auctions to employment, accommodation, real estate, dining, entertainment, tourism and more. This is a highly competitive environment and as the concept of visiting a portal to find information about many locations is becoming commonplace, the number of portals to choose from is growing rapidly.

Portals can be highly profitable, but when you are one of many in an industry segment, you need to have an advantage over your competitors. Today mapping is one of the key differentiators.

The advent of Google Maps has made people realise that there is a better way to help people find what they are looking for, especially if it means physically going somewhere. Portals rely on volume of traffic for their viability and it is evident that people want maps on the portals they visit.

Unique Selling Proposition

To start with, many portals have not yet invested in maps, but that is rapidly changing. If you add maps to your portal you have the potential to create loyal visitors, at least in the short to medium term and show your position as a market leader.

What happens when all portals have maps, if they all start looking the same and offering the same functionality? Maps will still be essential for survival, but if there is no point of difference, people will not perceive the value of your portal over another. That is where SmartFIND is different.

The concept of the SmartFIND is that you have an ever expanding range of features that you can mix and match creatively so that the mapping environment is consistent with the purpose of the portal. You can have your own icons, do all sorts of exciting things with the pop-up windows and lots more. As well as having the best turn restriction dataset available for directions, we are continually updating our maps so that you have up to date mapping. Of course, because we drove all of NZ, we know which roads are really there, so your maps and directions (if you use them) won’t be cluttered and confused with paper roads.

Because we own our mapping data, we can do pretty much anything to customise your maps. Subject to price you could even go to the ridiculous and have purple parks and green roads!

We work with you on financial models to assist you in making the portal work for you. We have researched extensively to come up with models that are attractive to our clients, discarding traditional models based on traffic that are impossible to budget for.

Free Consultancy

If you are considering adding maps to your portal, we would welcome the opportunity to assist you in making suggestions as to things you can do to add value. It may be ideas related to functionality and mapping features, we can also assist with ideas on funding the mapping functionality you may not have considered. You know your industry, but we live and breath maps.